Eight skills. One studio.
The skills behind every site we run.
SEO
We plan site structure, internal links and content so pages get found on Google and Bing. Our coupon, review and content sites are built around what people actually search for. Over 20 years of algorithm updates have taught us what lasts.
PPC
We run paid search on Google Ads and Microsoft Advertising (Bing Ads). We balance bids, click-through rates and budgets, and keep campaigns in line with each platform's changing policies.
Social Media
We use Facebook, Instagram and other platforms to share deals, reviews and articles from our sites. Social has become a search engine of its own, so we treat it like one.
Video
We produce, edit and publish video on YouTube and other channels. Video helps our brands get recognized and explains products faster than text.
Brand Name
We name, launch and grow our own brands across coupons, product reviews, content and email. Each one keeps a consistent look and voice across search, social, video and email.
Design
We design and build our own websites, logos and redesigns, and handle hosting. Speed, SEO and clear layouts are built in from the start.
AI
We use AI tools and assistants every day to build and update our sites, draft and edit copy, and design layouts and graphics. AI also helps us organize product and deal data and automate routine work across the portfolio. People review what goes live.
Email Marketing
We send opt-in deal emails to subscribers who confirmed they want them, with hand-picked offers from our coupon and deal sites. Every email has a one-click unsubscribe, and bounces and unsubscribes are removed right away to keep lists healthy.